There is a trend in the media when presenting a contentious topic to provide balance. For topics not founded upon objective facts this serves the media well; provide both sides of the argument, and let the viewer decide. The problem is that not every issue is evenly balanced, particularly in science. Covering the discovery of a new extra-solar planet by giving equal airtime to astronomers and astrologers, for example, would be the height of absurdity, yet this is precisely how the media approaches scientific topics with frightening regularity. You need look no further than the coverage of evolution, or 2012, or global climate change (that list should derail the comments nicely) for excellent examples of the same type of false balance in mainstream media outlets.
It was with trepidation, then, that I waited to see how PBS’s Frontline handled the topic of vaccination. I was pleasantly surprised. “The Vaccine War” introduced the most common concerns expressed about vaccination, and then presented the evidence addressing each concern in turn clearly and concisely. It gave airtime to some rather prominent anti-vaccine personalities, but the bulk of the program was dedicated to the data, the science, the evidence, and where answers are available it did not hesitate to present them baldly and clearly. “The Vaccine War” was not a comprehensive review of every perspective, every theory, every vaccine and study, but it did provide a fair discussion balanced by the science.
My first clue that Frontline had acquitted itself well was when Dr. Jay Gordon, pediatrician to Jenny McCarthy’s son, tweeted his opinion of the show:
PBS show about vaccines. Don’t bother to watch it.” (more…)