At SBM we are highly in favor of physicians and scientists interfacing with the public, using mainstream and new media to promote the public understanding of science and to explain the modern practice of medicine. Now that Dr. Dean Edell has retired (unfortunately) from his radio show, it is probable that Dr. Mehmet Oz has the highest exposure of any media physician. I have never personally been a fan of Oz – a product of Oprah Winfrey, he has always mixed reasonable medical advice with promotion of dubious alternative health care. Harsh critics of Oz have charged him with selling out in order to promote his media career.
Regardless of his motivations, Oz has recently gone beyond coyly flirting with pseudoscience by directly promoting Joseph Mercola – a notorious internet doctor who himself promotes all sorts of pseudoscience and fear-mongering on his website. In an interview on his show, Dr. Oz praises Mercola while refraining from directly mentioning any of the more controversial positions that he takes. I will discuss the interview itself below, but first some background on Mercola.
Mercola is infamous among promoters of SBM for a number of reasons. First his website is highly monetized. While he frequently resorts to the “Big Pharma” conspiracy talk, he himself prints information on his site that supports the sales of supplements and other products. In my opinion this makes him a snake oil salesman, and everything he writes can no longer be considered objective medical advice but rather is advertising copy. I have no problem with monetizing websites to pay for bandwidth, as long as it’s within reason. But at some point you cross a fuzzy line where the website content is there to support sales, rather than the other way around – and Mercola is way past that line.
But far more importantly, the information on Mercola’s website is not science-based. Mercola frequently engages in rank fear-mongering – promoting every preliminary study that may suggest a possible connection as if it were a proven health risk.