Tag: public relations

The Mammogram Post-Mortem

The Mammogram Post Mortem Steve Novella whimsically opined on a recent phone call that irrationality must convey a survival advantage for humans. I’m afraid he has a point. It’s much easier to scare people than to reassure them, and we have a difficult time with objectivity in the face of a good story. In fact, our brains seem to be hard wired...

/ December 10, 2009

How not to win friends and influence people

BLOGGER’S NOTE: The incident described in this post is true, although somewhat embellished to protect the names and identities of the innocent, if you know what I mean. This conversation occurred a few years ago at a large national cancer meeting. The question caught me by surprise. While attending a large national cancer meeting, I was having brunch with a friend, a...

/ December 8, 2008