Full-page ads promoting free dinner seminars addressing the topic of “Non-surgical, drug-free approach to relief from Peripheral [sic] Neuropathy [sic]” appeared last year on at least nine Sundays in the main news section of the print edition of The Los Angeles Times. The seminars were scheduled at various restaurants in Orange County, Los Angeles County, and Inland Empire.
The Los Angeles Times claims a Sunday circulation of 962,192 and a readership of two million for the Sunday main news section. The cost of full-page ads in the main section of Sundays varies, but I was given a quote of $32,500 by an advertising consultant for the paper.
The ads included on their upper left, in small print, the words “HEALTH TODAY” and on the same line—though perhaps less noticeably—at the far right of the page the word “ADVERTISEMENT.” In a much larger font was the headline:
Do You Suffer from One Of These Seven Symptoms Of This Often Misdiagnosed Problem?
It was followed by this subtitle:
Tens of Millions Suffer And Often Don’t Know Where to Turn
The ads indicated that discussion at the seminars would include:
- What REALLY causes Peripheral [sic] Neuropathy [sic]
- Three crippling effects of Neuropathy [sic]
- Dangers associated with medications
- The Straw Protocol, which utilizes proprietary treatment methods and provides outstanding results for people who suffer from Neuropathy