ASEA: Another Expensive Way to Buy Water

ASEA is a diet supplement described as a “life-changing” health aid that can benefit everyone.

“ASEA is trillions of stable, perfectly balanced Redox Signaling Molecules suspended in a pristine saline solution—the same molecules that exist in the cells of the human body. Redox signaling is a function that is central to all life. Signaling molecules are created within every cell in the body. After the age of 12, our cells make fewer and fewer of these molecules. ASEA is the world’s only source for replenishing them.”

ASEA allegedly:

  • Promotes enhanced immune function
  • Supports the vital activity of cellular communication
  • Provides superior “support” to athletes
  • Boosts efficiency of the body’s own antioxidants by 500%
  • Protects against free radical damage

ASEA doesn’t (can’t legally) claim to be effective for any disease, but since a number of diseases are related to immune function, free radical damage, etc., it’s only natural to assume that ASEA would benefit a host of conditions. The claims are deliberately vague, and there is the usual disclaimer that it has not been evaluated by the FDA and is not intended to treat or prevent any disease; but testimonials and innuendo suggest all kinds of specific benefits ranging from better sleep to cancer.

What’s in this miracle product? The ingredients are listed on the label: water and salt.

Pseudoscientific Balderdash

But they explain:

ASEA is a mixture of 16 chemically recombined products of salt and water with completely new chemical properties. It is no longer salt or water just like table salt is no longer chlorine gas or sodium metal.

OK, so what exactly are these 16 chemically recombined products of salt and water with completely new chemical properties and how did they determine they are there? They don’t say. They only explain how ASEA is made:

ASEA is made in Utah from municipal water that is highly purified using both reverse osmosis and distillation. The pure water is then combined with pure salt and allowed to cure, before undergoing a patented process that oxidizes and reduces the saline solution into the final product. During processing most of the chloride ions are integrated into redox molecules. Sodium ions are not effected [sic] and help to maintain electrical neutrality. Hydrogen and oxygen also contribute to the formation of redox molecules, but most of the water forms a matrix of clusters around the active redox molecules and ions. This micro-clustering further contributes to the stability and electrical neutrality of the product. The final product is no longer a saline solution. It is not salt and water. It is a balanced buffet of redox molecules. The raw materials have been transformed into a new product. Ingredients: Some people ask why redox Molecules are not listed as an ingredient on each bottle of ASEA. By comparison, when we look at the ingredients on a loaf of bread, we find flour, water, eggs, sugar, oil, yeast, etc. Nowhere on the list does it say “bread”. The raw ingredients have been blended and heated and forever transformed. You can no longer locate the eggs or oil that we know went into the process. It’s the same with ASEA.

This is very creative, but it’s not science. It’s just an attempt to baffle you with bullshit.

The Research

They have some scientific studies that they say “prove” the presence and effectiveness of those “chemically recombined products,” but they actually do no such thing. Their evidence is indirect and unconvincing. They say the product contains an equilibrium of several known reactive molecules that are stable in ASEA and measurable using standard analytic methods. But they never name any of those known molecules, and their analytic method is to use a fluorescent indicator as a probe for unspecified “highly reactive oxygen species.”

They tested antioxidant enhancement and oxidative stress reduction in cell cultures and found “large, well-defined effects.” 

They tested 17 athletes and found a 3% increase in VO2max.  They didn’t have a control group and either didn’t bother to calculate whether the observed changes were statistically significant or calculated that they were not statistically significant and chose not to mention that.

A small study of cyclists was done with a crossover control but with no placebo control. It measured a number of changes in metabolites that “may represent effects on inflammation, oxidative stress, and physiologic stress.”

Not a single placebo-controlled study. Worse, these studies were “in house” studies that were never published in a peer-reviewed journal. Steven Novella recently pointed out the unreliability of such studies.

Nothing listed in PubMed. Without replication, peer review, and better designed studies, this research does not constitute any credible evidence to support the claims for ASEA.  They have made what Carl Sagan would have called extraordinary claims and they have not even provided any ordinary evidence, much less any extraordinary evidence.

Redox Science

Redox refers to reduction/oxidation, the loss or gain of electrons. Redox signaling is a process whereby free radicals, reactive oxygen species, and other compounds act as biological messengers. Nitric oxide, hydrogen sulfide, and carbon monoxide can be classified as redox signaling molecules. Redox signaling is involved in a number of biological processes from inflammation to cancer. As one online commenter said:

 The science may be valid, but that doesn’t mean this product is!


They claim it is proven to be completely safe, with zero toxicity, but:

  • “ASEA is not recommended for pregnant or nursing mothers.”
  • The webpage listing safety studies consists of cell culture and studies on mutant bacteria (!?) and animals (rabbits, mice, dogs, usually only 4 or 5 of each).
  • It is supposedly so effective that it might increase the efficiency of certain message carriers in the body, such as hormones, insulin, adrenaline, etc. Patients taking any of those medications are advised to carefully monitor themselves and make adjustments to compensate, with the aid of their doctor if needed.

Knowing that something appeared to be safe for a few mice and dogs over the short period of a study does not strike me as very reassuring. On the other hand, if the product contains only salt and water rather than the alleged 16 undefined “chemically recombined products” there’s no reason to worry about safety.


ASEA is sold through a multilevel marketing scheme with “7 ways to get paid.” It is expensive. The cheapest way to try it is to order 64 oz for $75. It costs less if you choose the autoship option where they will continue to charge your credit card every month, and even less if you become an associate (but that requires an investment of $120 to $818). At a recommended dosage of 2-8 oz per day, that works out to between $2 and $9 a day.

A Google search yields an article headlined “ASEA Exposed – Learn the Truth about ASEA. 9 Things You Should Know Right Now.” It simply links to a promotional site. This is a devious ploy to capture both the credulous shopper and the “skeptical but curious” and also to divert traffic from genuinely skeptical pages.

Criticism in Online Forums

One commenter said:

This is bullshit. It’s salt water for $1 an ounce. The science-babble is meaningless. “Reactive molecule stabilization technology” is the kind of phrase that’s probably best translated as “it may just look like water, but it’s magic water that we’ve trained to do tricks!”

Another commenter, a chemist, said:

That’s just a load of nonsense. “Reactive molecule” isn’t an established term with some specific scientific meaning other than it’s literal meaning. And the literal meaning is so generic that it’s useless. (And if anything, a ‘reactive molecule’ is something that’s bad for you. Chemically reactive substances = toxic substances. And ‘reactive’ and ‘stabilization’ isn’t something you’d normally see in the same sentence. A reactive compound is by definition not very stable.)

“Redox signaling molecules” sounds like a scientific term as well, but isn’t. “Redox” means reduction/oxidation reactions, and signaling substances are anything that has a biochemical receptor of some kind that changes something else due to that molecule’s presence or absence. Again, it’s a couple of vague scientific-sounding terms strung together to sound like they’re talking about some established scientific concept, when they’re not. It’s not an established term and the literal meaning is too vague to say anything at all. Just because something sounds ‘sciency’ doesn’t make it science, or vice-versa: ”sonic hedgehog” is a more established chemistry term than “redox signalling molecule”.


Other Water Scams

The list of water-related scams is long and is constantly getting longer. A retired chemist maintains a handy website critiquing them.

Here are three of my favorites:

Vitamin O is still for sale. I recently wrote about Vitamin O. The Rose Creek Company marketed oxygenated water that didn’t contain any oxygen. Their own advertising said it was tested in a lab and found not to contain any oxygen. They explained that the lab’s precision equipment couldn’t measure over 40 ppm of oxygen and there was so much oxygen in their product that it had registered as zero.

Sea Salt Colon Cleanse is an easy way to cleanse your colon. Their pseudoscience is just as imaginative as ASEA’s. I’ll quote it at length for your enjoyment, since it is rolling-on-the-floor hilarious:

A solution of sea salt and water has the same specific gravity as human blood. Due to this reason, it is not passed to the kidney for further purification like normal liquid solutions. Instead, the sea salt and water solution pass through the digestive tract almost wholly intact till the end, cleansing your stomach, small and large intestines. The components present in sea salt not only dislodge the waste particles sticking to your colon and hampering other digestive organs, they also effectively kill all parasites present in your digestive organs. A sea salt colon cleanse is almost like an oral enema because it is just as effective without being invasive at all.

Another major advantage that sea salt has over and above normal table salt is that it does not raise your blood pressure. This is because the sea salt and water solution, if mixed correctly, is not broken down into its components and is not made to pass into the blood stream. You also do not need to fear any water retention like you would have by consuming large amounts of normal sodium chloride… You cannot achieve the same or even similar results by using common table salt because it not only lacks certain essential minerals that are present in sea salt, but also contains iodine, which is not present in crude sea salt.

Hado Water is Masaru Emoto’s contribution: a geometrically perfect hexagonal water with a message imprinted in it that transfers vital energy to your body.

Bottom Line

ASEA is salt water. You can make your own salt water at home for much less than a dollar an ounce. The only value of the product is the entertainment value that can be derived from reading the imaginative pseudoscientific explanations they have dreamed up to sell it.


Posted in: Herbs & Supplements

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27 thoughts on “ASEA: Another Expensive Way to Buy Water

  1. TsuDhoNimh says:

    The pure water is then combined with pure salt and allowed to cure, before undergoing a patented process that oxidizes and reduces the saline solution into the final product.

    WOW … must be strong stuff if they both oxidize it AND reduce it before they bottle it.

    Can you look up the patent so we can scoff some more?

  2. Simon says:

    This article does highlight something I have never considered before when it comes to alternative medicines- that they sometimes perform safety trials on animals. As tox tests should really involve the sort of thorough investigation that would require the sacrifice and post-mortem analysis of the animal tissues, these animals are victims of such charlatans. I am a vet and work in drug discovery, so I fully support the use of animals to test the safety of drugs- but I’d never jump to working in animals until there was excellent in vitro data or prior probability suggesting efficacy, and the idea that people are using animals on such useless drek is nothing short of cruelty. If I could ever show dishonesty (ie. that they know their product is b*llocks) I’d prosecute the lot of them for the unnecessary suffering and death of their animals.

  3. mousethatroared says:

    I was laughing until I read Simon’s comment. Then all their mumbo-jumbo seemed not very funny. Sad instead.

    Just as an aside, It take around 3 liters of water to make one liter of plain jane, unreactived, unretro-oxidated, unpurifictitious bottled water.

    The fact that this operation is taking place in Utah makes the wastefulness of the process even more aggravating.

  4. Janet Camp says:

    This reminds of one of the other trends in “salt therapy” which is the claims made for Himalayan Salt. A “friend” brought me some mixed in a pint jar of water (quite a bit of salt as I recall) to “share”. She drinks this stuff every day! As I have (controlled) high blood pressure, I passed. She was visibly upset that I was rejecting her “miracle treatment” in favor of the advice of an “allopath”. I read the material she gave me with the salt and salt water (this was all done up in a gift basket) and it was the biggest joke–way worse than what you quote in this post. Absolute nonsense–and capable of harm I’d say–telling people to drink highly salted water daily.

    This incident was truly the beginning of the end of this “friendship”. This woman jumps on every new bandwagon that passes her via some Newsletter (she won’t say which) she gets online. She used to be a nurse, but quit when she “lost faith in allopathy” and became…get this….a teacher!

    It would all be a great laugh except that there are peripheral issues (as Simon mentions) that go beyond the moral issue of selling saltwater for many dollars per ounce.

    In case you all are wondering why I fall victim to so many of these loons, it’s mostly because I used to own a small business that catered to middle-aged women, many of whom in spite of higher education, seem particularly prone to anything “alternative”. Because I was non-committal at my business, many of them have assumed that I am “into” this nonsense. One of them was a chiropractor who insisted on being called “doctor” at all times and even wore a beeper for “emergencies”!

  5. BobbyG says:

    See also

    Different liquid, same essential riff. “Chopra Center Endorsed”


    Enhances cellular rejuvenation
    Promotes healthy digestion
    Preservative free

    Zrii is a name that fits on so many levels–it not only means light, luster, splendor, and prosperity, but it is also what we call the source for increased energy and renewed vitality. Zrii, the Original Amalaki is formulated with seven key ingredients that contribute to improved health and wellness–and not just through antioxidants. It’s the quintessential amalaki fruit drink.

    Gloria H

    “Everybody deserves to live a life filled with time freedom. Its been great to share the Zrii story with people who dare to reach for their dreams and strive for financial freedom.”

    How noble.

  6. “ASEA is a mixture of 16 chemically recombined products of salt and water with completely new chemical properties. It is no longer salt or water just like table salt is no longer chlorine gas or sodium metal.”

    “The final product is no longer a saline solution. It is not salt and water.”

    “By comparison, when we look at the ingredients on a loaf of bread, we find flour, water, eggs, sugar, oil, yeast, etc. Nowhere on the list does it say “bread”. The raw ingredients have been blended and heated and forever transformed. You can no longer locate the eggs or oil that we know went into the process. It’s the same with ASEA.”

    These are scientifically falsifiable statements. They really don’t leave themselves much wiggle room here. They clearly state that the chemicals of water (H2O) and table salt (NaCl) are no longer present in ASEA but that these substances have been reconstituted into chemically different substances. If these statements are correct, then in a double blinded test, AESEA should be at least distinguished from a salt water solution.

    The question that comes to mind for me with things like this or homeopathic nosodes above 30C is, how would one verify that they have the authentic, genuine substance rather than just salt water or water? Even if the claims were genuine, how would one know they have the real thing rather than a counterfeit?

  7. windriven says:

    “They clearly state that the chemicals of water (H2O) and table salt (NaCl) are no longer present in ASEA but that these substances have been reconstituted into chemically different substances.”

    I’m reading differently, Karl. They are simply pointing out that they have bested the alchemists of old, they’ve mixed salt and water and turned it into gold.

  8. Jan Willem Nienhuys says:

    A similar scam is Kangen Water and hundreds of similars

    They also claim that the water is so good because it contains ‘microclusters’ giving it a creamy taste. And hydrate the body. Prevent old age. etc. etc. It is such transparant nonsense that it boggles the mind to imagine that anyone believes it.

  9. qetzal says:

    Actually, it looks like this was originally being developed as a drug! That’s why there are all those tox studies. It seems the product was originally called MDI-P, and was being developed by a company called Medical Discoveries, Inc. They were supposedly planning to submit an IND to FDA and everything. You can pull up a summary of their safety studies here. That doc has embedded links to multiple full study reports.

    For example, there’s a rabbit study that says:

    MDI-P is a clear, colorless liquid generated from preservative-free and endotoxin-free, non-pyrogenic, sterile, injection saline by using a patented electrolysis device equipped with inert platinum/titanium-coated electrodes. It contains numerous highly reactive chlorine and oxygen species, including HOCl-1, OCl-1, Cl-1, Cl2,O2-1, H2O2, and O3.4[sic]. Previous studies have demonstrated that MDI-P has microbicidal activity against bacteria, yeast, and viruses.

    It also references a review by Baltch et al. (Am J Infect Control 2000; 28:251-257).

    Some Googling shows that the company trying to develop it as a drug essentially ceased to exist in 2007. I guess someone decided “To heck with science and FDA and drug approval – let’s just sell the stuff as a miracle supplement!”

  10. Jimmylegs says:

    The thing about vague statements on supplements / crap like this always perplexed me. Why are you allowed to make vague, yet claim real effects, without having to show it. So what if they don’t claim to be treating, curing, or preventing a specific disease, they are making claims on what their product does.

    Any claim, in my opinion, needs to be justified because if you can make any wild assertment than what’s to stop companies from making “treat-alls” (I know they already exist). Is there anything the people can do about this? Write to the FDA or something?

    I like the Vit O part:

    “They explained that the lab’s precision equipment couldn’t measure over 40 ppm of oxygen and there was so much oxygen in their product that it had registered as zero.”

    No, that means your equipment is faulty. If I have a pressure gauge and apply SO much pressure (beyond the max read / record limit) it will read the max value not zero. I would hope that any layperson would see this as incorrect.

  11. LMA says:

    BobbyG: “wild-crafted?” WILD-CRAFTED water? LMAO!

    Actually, they’re missing a whole lot of potential clients with the “wild-crafted” and “all-natural” claims. Just think how many more fools you could sell your salt water to if you describe the water as having been formed by the collision of trans-Neptunian planetoids with the earth — “Our Water is Really Out of This World!” “May contain trace remains of aliens — no extra charge!” Suddenly UFO hunters would lust after it, Scientologists and Mormons would fear it; the sheer buzz of having such “truly” unique water from space will get you free ads on all those lousy local daytime “news” shows. Then, once you establish your client base, you can offer them a special water a month plan: how about “preservative-free” water — contains no minerals, vitamins or other additives? Next month, they send you some Perrigrino — the slight radioactivity is all you need to cure the cancer you imagine you have or will develop, so long as you also drink it from our patent-pending uranium glass drink set! Only $19.95 plus shipping, handling, free mammograms included!

  12. Exilapotekare says:

    As a response to Karl Withakay – back in the early 80′s we had a homeopathy-scandal (though missed by those not in the trade or of regulatory bodies) in Sweden where it turned out that one of the producers of such things had decided that actually diluting a mother tincture was unnecessary when you couldn’t distinguish the product from tap-water anyway. How was it found out? Depending on who you ask, either by whistleblowing (which I believe) or by the compiled experience of homeopaths realising that their medications didn’t work (something most of us already had understood). So if you are a highly trained professional with strong beliefs in potentiation of water through succussion you obviously have some magical ability that prevents any failure of quality control by GMP/GLP/ISO-standards that we merely mortals have to rely on.

  13. Always Curious says:

    Jimmylegs, actually I work with many instruments that will inaccurately read 0 when the actual cause is a reading sufficiently higher than the instrument can handle (different field though). But it would be unusual for a lab to not know that limitation and make sufficient adjustments.

    By my understanding, dissolved oxygen is saturated in water at 4-5 ppm. So upon opening a bottle of Vitamin O, it should fizz like soda as dissolved oxygen (laughably assuming its 40+ ppm) flees the liquid. This too should have been immediately noticed by anyone opening a bottle and the significance of it understood.

  14. stellaluna says:

    Oh, I see. Salt water from Utah sold by Mormons.

  15. stellaluna says:

    Oh, I see. Salt water from Utah sold by Mormons. (I looked up the management team…BYU grads.)

  16. stellaluna says:

    Oh, I see. Salt water from Utah sold by Mormons. (I looked up the management team…BYU grads.)

  17. Calli Arcale says:

    Okay, I read their description and . . . WTF are they saying? There are words, but they don’t really go together or make any sense. Bafflegab is all it is.

    “What philosophy is this?”
    “I can easily teach him. All it takes is a cunning imagination and a glib tongue.”
    — The Masque of Mandragora, “Doctor Who”

    Also, I initially read this as “AESA” and was trying to figure out how someone had managed to get a hold of an active electronically scanned array (the cutting edge of fighter jet radar tech right now) and turn it into a nostrum….

  18. biz prof says:

    Hi, and thanks for having this source of information available!

    I stumbled upon this site through a related search and am impressed by the discourse here. Knowing that there are some established relationships and that I am a newbie I am aware of my own ignorance on medical topics so will tread lightly.

    But I would like to ask the community’s opinion of a study done at the Human Performance Laboratory at Appalachian State under the direction of David C. Nieman (summarized below), as I don’t have the “chops” to do so. Do the findings suggest that the experimental substance would have positive effects on athletes? Others? Is it at all an exciting set of findings?

    Thanks much for your thoughts,

    The study included 20 fit athletes in a randomized, double-blind, placebo-based, cross-over study. After baseline testing for VO2Max and body composition, one-half of the athletes drank four ounces of the experimental substance each day for seven days. The other one-half of the athletes drank four ounces of a placebo for seven days. Then all athletes completed a 75-km cycling trial, with blood drawn prior to the trial, immediately after the trial and one hour after the trial.

    After a “washout” period in which none of the athletes drank the experimental substance or the placebo, a seven day cross-over study was conducted. The original experimental group drank the placebo and the original placebo group drank the experimental substance for a seven day period. Then all athletes completed a second 75-km cycling trial, with blood drawn prior to the trial, immediately after the trial and one hour after the trial.

    The subjects using the experimental product rather than the placebo experienced a shift in 43 metabolites.

    The research demonstrated that drinking the experimental substance taps into the body’s largest energy reserves, freeing fatty acids from adipose tissue, before exercise or athletic competition.

    The research found that the release of fatty acids is coming from fatty adipose tissue, the body’s source of abundant, available energy. Adipose tissue is fat stored around the organs of the body, with the most common and largest fat store being the abdominal area. Adipose tissue triglycerides represent the largest energy reserve in the human body. Utilizing these stores is critical for prolonged endurance exercise.

    The study also demonstrated that the athletes in the study experienced a massive increase in blood levels of ascorbic acid (vitamin C) after exercise. This could indicate less oxidative stress on muscles. Further research is being conducted to determine the implications of this increase.

  19. Harriet Hall says:

    @biz prof,

    Where to start? It was reported at a conference, not published in a peer-reviewed journal where others could examine and critique it. Since we don’t have a published study, we can only comment on the second-hand report. It is a very small pilot study, so it can only produce preliminary data suggesting a route for future study. There are any number of things that could have gone wrong with the study. It measured a lot of lab values rather than any direct clinical benefit on health. It has not been replicated. Presumably the ASEA company paid for the research, and we know manufacturer-funded studies are more likely to get positive results. We don’t know if other studies failed to show a difference with ASEA and were not reported. The interpretations of their findings are pure speculation. I have no idea what the increase in vitamin C might mean, and there are studies showing that supplemental vitamin C decreases exercise performance. And ASEA is nothing but salt and water, so the prior probability of an effect is exceedingly small, and like homeopathy, evidence to support its effectiveness would have to be very strong indeed.

    In other words, these findings are interesting if true, but probably not true. We must disregard it unless it can be replicated in independent labs or supported by other studies showing strong effects. I predict that instead of further verifying and investigating these preliminary findings and building on them to produce a coherent body of evidence, they will go on to other kinds of studies looking at different end points.

    It seems to me the first step in studying ASEA is to prove that it is distinguishable from salt water. Aren’t there ways (gas chromatographs?) to identify the “16 chemically recombined products of salt and water” they say are in it? Without establishing that, any clinical study of ASEA is Tooth Fairy science.

  20. biz prof says:

    @Harriet Hall Thanks so much for the reply. Agree with you about the likely direction of the company, in terms of future research. They are clearly using the testimonial and selected studies route.

    @TsuDhoNimh asked about patents for scoffing purposes.

    Here’s one I found. Again, I don’t have the level of expertise to fully decipher. Is there anything here?

    Redox signaling molecules are important as I understand it, and study of them is growing, I think, but whether ASEA has actually stabilized them (the flourescents don’t measure ROS molecules, apparently), and whether warm-blooded mammals benefit from ingesting or applying them separately from what the mitochondria produce remain good questions.

    Other patents from ASEA’s predecessor company concern sterilization of equipment and something HIV-related.

    And, as @qetzal pointed out it was a company that was trying to get FDA approval as a drug before it was sold to the current owners (and patent holders). Then, to me as a business school professor at least, the story gets positively Jobs and Wozniak-ian (or maybe Hewlett and Packard-ian).

    As the story is told, late in discussions with a pharmaceutical company they realized people currently using the product (through what I’ve heard referred to as a “focus group,” though that is something I associate more with marketing than medicine), numbering about 150 (up from the 40 who had begun, due to word of mouth) would be forced to stop taking the product while it was in further development.

    And, voila, they decided to use network marketing instead so there’d be no interruption in the benefits users were experiencing. Hearts of gold, undoubtedly.

    Just to be clear, I’m not a distributor or anything…just was doing some research and was thrilled to find a knowledgeable community to check things out with.

    Thanks again,

  21. fitforit says:

    Hi all
    I was recently approached by a (middle-aged) woman promoting ASEA in the UK who wanted to interest me in the product/get my endorsement. My first thought was “if it’s too good to be true, it usually isn’t” and if their claims were valid then this product would be flying off the shelves (but maybe it is judging by the plush offices in their HQ). I listened attentively to her explanation of the product (as I’m a polite chap) but my first thought was around the effects of copious amounts of HCl in the stomach on this buffered/clustered solution.

    Not many substances are absorbed in the stomach and then mostly lipid-soluble ones. If ASEA’s chemically re-combined chemicals are not lipid-soluble and survive the acid test then they should pass into duodenum and be exposed to the pancreatic juices instead. In the UK & USA, we take most of our medicines orally so many drugs are either placed in capsules to protect them until they pass through the stomach else can survive the effects of the acid environment. If ASEA is made-up of many unnamed combinations of H2O and NaCl then I wonder just how stable they can be to survive long enough in such hostile locations?

    I must say I loved the video (, I really want to believe this product (middle-aged physio speaking here)! The emphasis on the stunning university, study results and clearly very impressed, highly-educated scientists was winning. The elite athletes saying the scientists have ‘proved’ what they already believed about the product was a very subtle way of saying it was proven when it obviously is not. If it wasn’t so expensive I’d give it a go but then again, being so expensive, the placebo effect to will it on should provide a good kick of endorphins for that authentic true-believer experience!


  22. matt75 says:

    I only think that “many” are worried that Asea can threaten their interests and this blog seems to be a clear example. If someone wants to criticize Asea…well…he is free to do it…but just after having tried it for at least 60 days and proving that he hadn’t any benefit! My opinion is: if you don’t test the product you can’t talk!….ignorance should not be admitted…

    If you want to go through the details just ask me. If you live in Europe I can send you free samples, and if you live in US I can help you as well

  23. Scott says:

    When I saw that this thread had a new post, my immediate thought was “somebody’s shilling for the frauds.” Lo and behold, I was right!

  24. Dox-Shots says:

    Unfortunately, this post is out of date, referencing previous clinical studies and not adressing the findings of Dr. David Nieman in his two double blind, crossed, placebo controlled studies. I understand the questions… I had them myself, as any half intelligent person would. Then I really looked into Dr. Ni…emans credentials (VP American College of Sports Medicine, Director of Appalachian State Research Lab, his past research on other topics (over 200 peer reviewed studies), and his current research with ASEA. This independent researcher with a double blind, cross, placebo controlled study had more data than all of the naysayers I have seen, so I tried it. And now, I am convinced that ASEA is new science for athletes. I challenge each of you to do the same investigation and make your own decision.
    Oh, and guess what the placebo was? yes – it was salt water

  25. Chris says:


    Citation needed.

  26. BillyJoe says:

    That’s a neat trick, DS, proving that salt water is better than salt water.

  27. Narad says:

    Then I really looked into Dr. Ni…emans credentials (VP American College of Sports Medicine, Director of Appalachian State Research Lab, his past research on other topics (over 200 peer reviewed studies)

    Somebody seems to be puffing the CV.

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