Tag: brain training
FTC Slaps Down “Brain Training” Claims
Lumosity is a company that provides online and mobile games that it claimed are scientifically designed to enhance memory, focus, mental flexibility, and even stave off dementia. In a recent decision, the Federal Trade Commission (FTC) concluded that Luminosity’s claims are not based on adequate scientific evidence. They imposed a $50 million judgement against Lumos Labs, the company who sells Lumosity, and...
Auditory Integration Training
Finding a simple fix for complex problems is highly appealing, which drives a persistent market in simple fixes, whether or not they are actually effective. The growing “brain training” industry is an example of this – the concept being that performing simple tasks, such as playing particular games, can have wide-ranging cognitive benefits. Unfortunately the evidence has not been kind to this...
Does Brain Training Work?
Websites such as Luminosity.com make some bold promises about the effectiveness of computer-based brain-training programs. The site claims: “Harness your brain’s neuroplasticity and train your way to a brighter life” “Your brain’s abilities are unique. That’s why your Personalized Training Program adapts to fit your brain and your life goals.” “Just 10 hours of Lumosity training can create drastic improvements. Track your...
Dynamic Neural Retraining
Snake oil often resides on the apparent cutting edge of medical advance. This is a marketing strategy – exploiting the media hype that often precedes actual scientific advances (even ones that don’t eventually pan out). The slogan of this approach could be, “Turning tomorrow’s possible cures into today’s pseudoscientific snake oil.” The strategy works because, to the average person, the claims will...
Train Your Brain
I’m a big fan of video games, puzzles, and brain teasers. So the notion that so-called “brain training” games can help improve mental function and stave off dementia has some appeal to me. It also makes a certain amount of sense – exercise your brain and its function will improve. And yet, as a skeptic, I have always been bothered by the...