The 1023 campaign is a UK based organization whose purpose is to raise awareness of the actual claims of homeopathy. The name is a reference to Avogadro’s number (6.02214179×10^23), which is the number of atoms or molecules of a substance in one unit called a mole. This is an important basic concept in chemistry, for it means that there are a finite number of bits of a substance in any solution, which further means that solutions cannot be infinitely diluted. You cannot have fractions of a molecule of any substance. There is therefore a dilutional limit – a point beyond which if you further dilute a solution you are increasingly likely to have removed all of the original substance.
Homeopathic preparations frequently use serial dilutions that vastly exceed this dilutional limit. This is a central fallacy of homeopathy (what homeopaths call a “law” of homeopathy). Samuel Hahnemann, who invented the fiction of homeopathy, knew about the dilutional limit but believed that substances gave their magical essence to water when diluted. Modern homeopaths believe this too, but in order to make their nonsense more marketable to a 21st century culture a tad more used to science (or at least scientific jargon) than Hahnemann’s, they have desperately tried to wrap “magical essence” in sciencey technobabble.
The 1023 campaign’s main purpose is public awareness. It appears that the best tool defenders of science-based medicine have against homeopathy is simply to make the public aware of what it actually is. I have not found any good surveys that quantify public beliefs on the subject (sounds like a good project) but it is my subjective experience (and that of many of my colleagues) from talking to countless patients and acquaintances that many if not most people are simply not aware of what homeopathy actually is. The term is often conflated with herbal or “natural” remedies. Shock and disbelief is a common reaction to explanations of what homeopaths actually claim.